But the crown jewel of his internet rabbit holes was Eroda, the mystical island that is "adore", as in his Fine Line single "Adore You", written backwards. This single promotion and very elaborate music video started with a mysterious Twitter account, much like Halsey did in her Hopeless Fountain Kingdom era. When the @visiteroda account came onto the scene, there wasn't much to tie it to Harry beyond a feeling. It lit up Twitter's trending page as fans tried to piece together whether this was Harry trying to tell us something or a random video game company as some very lost Twitter users suggested. I still have extremely vivid memories of that night and subsequent nights spent glued to my phone waiting for Eroda's latest update over the course of months.
Some of the tells on the original Eroda website, as well as given in the quirky comments from the Twitter account, mentioned places like Cherry Street and Golden Way that further bolstered fan's confidence that Styles was pulling the puppet strings. The entire Eroda mystery spanned months and exists in far too much detail for this article. Since that was back before I started my blog, I'll direct you over to Insider who compiled some of the original clues. Also, I love the headline from this Australian travel website.
All of this is to say that Harry Styles has a long history of having a funny way of telling fans he's about to put out new music. Enter You Are Home. The account popped up in February of 2022 but became active and was discovered by fans only a couple of days ago in the middle of March. When the account came onto my radar, it had around 50,000 followers, and it's now sitting at around 118,000. It is not rare that fans go into a flurry over accounts that could be Harry. There have been multiple TikTok and Instagram accounts over the years, and even more in recent months, (anyone remember @hscox94?) that people have suggested are Harry's secret internet outposts. But this is one felt too much like Eroda to pass up.
The Twitter account is following no one, like the Eroda account prior to the big reveal. One day ago at 1:00pm PST, You Are Home tweeted out "you are home" which caused quite the flurry as fans flocked to the links in the bio that go to both the website youarehome.co as well as a Discord forum. The website first lead to a closed door. Then, this morning at 9:00am, the account announced, "the door is open, come on in". While the door opens, it doesn't open all that much and just reveals a couple green stalks with some leaves that remind me of pieces of celery. A fan did match the plants behind the door to a Penguin Classics cover of a Ralph Waldo Emerson's Nature and Selected Essays, which could possibly be a clue with how into reading Harry has become.
The biggest tell, though, is that you can assign yourself a role either as a Door, a Lamp, or a Vase. Currently, you can switch between these roles to access all the chats. These seem extremely random, but he did drop a hint with the on-sale of the European 2022-2023 dates by calling the 3 pits for that tour the Kitchen, Bedroom, and Hallway. These seem like they could correspond to the house accessories, of sorts, that are in the Discord. Cherry and Watermelon pits, used for the US tour, were pulled directly from song titles pointing to a significance in his naming choices.
Beyond that, in early March, there was a casting call allegedly for a Harry Styles music video called "Duvet" floating around the internet. Paired with the photos of Harry perched on a massive bed filming something in the UK, it seems like the pieces are clicking into place, and they all tie back to home decor.
Those looking to capitalize on the confusion for attention have already started. There's now a rumor that a release for the single is set for March 25th because a user named "thediningtable" posted the date in the Door chat. They seemed legitimate because they had the logo of You Are Home, but given that their original posts are nowhere to be found, this was likely someone trying to get a rise out of the forum.
Harry on set of a new music video in London pic.twitter.com/5PS0VqA1Ve— best of harry. (@theharrylibrary) February 12, 2022
There are sure to be many more false starts along the way, if this whole thing isn't actually a major misunderstanding, but the fandom has wound around this far too tightly with no pushback from You Are Home for it to be completely unrelated. The biggest thing that trips me up, though, is that the graphic design work in the You Are Home Twitter banner is just so... bad. It doesn't have the clean, chic, simple design that feels hallmark to every Harry Styles venture from the posters to Eroda to Pleasing. Only time will tell, but of course, I'll keep this page up to date with time stamped new events as they unfold. Maybe Duexmoi is right that there will be two videos that role out in April or May. Let's wait and see.
3/20/2022- There's a new tweet from @youarehome and something new behind the door. It reads, "what happens in between colours?" Which is interesting to note that the British spelling used here. If you visit the website now, the door now shows a rainbow of colors instead of the leaves. Many have pointed out the similarities between the blue, purple, and pink of what's behind the door and the bi flag. Another user noted that this could be a nod towards another book, The Wind-Up Bird Chronicles by Haruki Murakami, which has a similar color gradient on the spine. This isn't as obvious a match as the Ralph Waldo Emerson book from yesterday, but given that Harry has talked about Murakami on a number of occasions, this feels plausible.
3/22/2022 9:00am- Like clockwork, we get another tweet: "what are you doing here?" which is a great question. What are we doing here? This came with a new world behind the door. This one is a photo of a puzzle with tons of fungi on it. This seems like maybe a hint towards the Shroom Bloom Pleasing drop most recently. The puzzle is a real one available on Barnes and Noble, but it doesn't seem to point directly to a book. Someone also posted a screenshot of Harry Lambert's story of him posing in front of a similar looking framed photo of mushrooms.
super confused but v excited besties pic.twitter.com/66QrLRGrZW— tpwk, h ♡ | track 12 hs3 ❄ (@gucciboarry) March 21, 2022
I AM CONFUSION pic.twitter.com/OOLh1ZSQn1— may²⁸ (@stylinarts) March 22, 2022
3/22/2022- It's official! Harry Styles and HSHQ have officially followed the You Are Home account, and it has become verified on Twitter. It is now officially a part of the Harry Styles canon! Also, there are plenty of rumors swirling and leaks from Target making May 20th look like a pretty good day for HS3. Stay tuned for more updates on the album rollout!
3/24/2022- 9:00am Today's mysterious tweet is "pearls of pleasure". The peak behind the door was unrelated to the Twitter clue (it seems) that day because behind the door was the album cover reveal photo.
Harry’s House. May 20th. pic.twitter.com/gvNJsccEz5— Harry Styles. (@Harry_Styles) March 23, 2022
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